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Tried, Tested and Transparent
From sourcing to manufacturing, we surpass industry standards to deliver safe, effective and sustainable products you can trust.
Driven by science. Backed by research.
Our experts collaborate with leading scientists and sustainability specialists, continuously refining our formulas. We embrace innovations in green chemistry to deliver powerful yet eco-conscious solutions.
A higher standard for ingredients
We meticulously choose each ingredient for its effectiveness and environmental impact. Our formulations focus on naturally-derived, biodegradable components without unnecessary fillers.
Manufacturing with purpose
We uphold sustainable manufacturing with stringent quality control and eco-friendly practices. Our products are produced in certified facilities that prioritize reduced water and energy use, ensuring every product meets high environmental standards.
5 years of rigorous development
Backed by five years of testing and refinement, each product is evaluated for real-world performance, safety, and sustainability. We improve continuously to make sure you're getting the best we can offer.
Over 10,000 5-Star Reviews
Join over 100,000 homes making better choices
Together we're on a mission to clean up the planet while caring for your home and family. You're one step away from healthier, sustainable household essentials. Join our community today.
How it works
Simple, sustainable household essentials that work harder and look better. Better for you, your home, and the planet.
✓ Refill and reuse
✓ Scandinavian design
✓ Better ingredients
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Putting our profits where our mouth is
We're all in: 20% of our profits go to carbon capture and forest protection. Together, we're building a healthier planet for future generations.
