How it all began
I saw endless single-use, toxic and bland, throw-away household goods everywhere. Inspired by my Danish roots and a love for Scandinavian minimalism, I founded Vove to create simple, beautiful, and truly sustainable essentials.
No big, loud labels - just high-quality, functional products you’ll actually want in your home.
I hope you’ll join us on the journey!
Kevin, CEO & Founder
The meaning of Vove
Vove is Danish for to dare or to risk. Trying new things and challenging the status quo are the seeds of progress
Risk means mistakes - and we've made plenty. 'Perfect is the enemy of good.' We'd rather see millions taking imperfect steps than a few waiting for perfection. Whether you choose our products or chart your own path, start small and celebrate progress - imperfections and all.
The Hidden Cost of Convenience
Everyday convenience comes at a hidden cost. Here’s what’s at stake:
Over 90% of all plastic ever made isn’t recycled, piling up in landfills and waterways. It can take up to 500 years to break down, fragmenting into microplastics that infiltrate every ecosystem.
Microplastics and harsh chemicals from detergents now contaminate over 90% of our water and food, and have been linked to hormonal disruption, respiratory issues, and other health concerns.
We lose 27 football-fields of forest every minute, eroding the planet’s biodiversity and weakening natural carbon sinks that help regulate our climate.
CO₂ levels are at record highs, largely driven by the transport of bulky, water-filled cleaning products - each extra kilo adds more carbon to the atmosphere.
Marine life has declined by 40% in the last 50 years due to pollution. Chemical runoff and plastic debris create “dead zones” where few species can survive.
Putting our profits where our mouth is
We're all in: 20% of our profits go to carbon capture and forest protection. Together, we're building a healthier planet for future generations.
Convenience, Reinvented
By combining advanced materials with thoughtful design, we prove convenience and sustainability can go hand in hand. We're making sustainable practices the norm, not the exception.
All our products eliminate traditional single-use plastics - no disposable bottles or pods.
Plant-based, biodegradable formulas free from parabens, VOCs, ammonia, and phthalates - safe for every member of your home.
Ethical practices across our team and supply chain: fair wages, inclusive hiring, and community-driven policies that uplift everyone involved.
Our reusable products such as bottles and tools use as much post-consumer recycled material as possible, screened to remove any toxins harmful to people or planet.
Arriving in compact, FSC-certified recycled packaging printed with water-based inks. We ship by ground & sea only, partner with green carriers, and offset every shipment’s carbon footprint.
Cruelty-free, with naturally-derived ingredients - never tested on animals or ecosystems.
Design that sees ahead.
Elevating essentials beyond the everyday. Thoughtfully designed, meticulously crafted.
Sustainable essentials
Now you know what our vibe is, go explore our sustainable favorites, delivered right to your door - and become the greenest neighbor for miles.
