About

Our mission

You shouldn't have to choose between what's safe for your family, what's better for the planet, and what actually works.

Meet our founder

Why we started Vove

I started Vove because I stopped trusting the labels under my own sink. Everything was either harsh and effective or “natural” and useless, and most of it came wrapped in plastic you’d throw out in a week.

So we built the opposite: everyday home and personal care that’s low-tox, free from microplastics, and still clears baked-on grease and a cold wash. Designed in Copenhagen, with a Scandinavian habit of keeping things simple and well made. Real ingredients, listed in full. Nothing hidden.

Kevin Bendixen, CEO & Founder

Our Values

Vove is Danish for to dare or to risk. Trying new things and challenging the status quo are the seeds of progress

Risk means mistakes - and we've made plenty. 'Perfect is the enemy of good.' We'd rather see millions taking imperfect steps than a few waiting for perfection. Whether you choose our products or chart your own path, start small and celebrate progress - imperfections and all.

Our journey

2019

The year things changed

Fresh out of school and deep in research on environmental toxins and plastic waste, Kevin couldn't unsee how much of it was hiding in everyday household products.

2021

Vove is born

First launched under the name Brou, Vove was born, and Kevin started making and selling the first products.

2022

Make mistakes and try again

Plenty of mistakes. Refusing to compromise on sustainability meant some early batches leaked or didn't store the way we wanted. We kept going until they were right.

2025